Unified Commerce Alliance is going to change the game for retailers

Dynamics 365, Episerver for Dynamics powered by Avensia Storefront and Inriver solves the omni channel puzzle for retailers and enable them to win today’s commerce race.

It is now possible to share the same data and business logic from different systems, and to join all channels through one single integration. All delivered secure and with global scalability in the Azure cloud.


Microsoft, Episerver, Avensia Storefront, and inRiver launch the Unified Commerce Alliance (UCA)

The Unified Commerce Alliance solves the puzzle for retailers and enables them to win today’s commerce race, where consumer technology and behavior are evolving rapidly.

The Alliance between Microsoft, Episerver, Avensia Storefront and inRiver helps retailers deliver consistent and optimal retail experiences both online and in-store. The Unified Commerce Alliance puts retailers back in the driver’s seat and gives them capabilities to move exponentially faster – and further than they can today.


The Unified Commerce Allance consists of:

  • Microsoft Dynamics 365 for Retail and Microsoft Azure, enabling one source of truth with all retail functionality, from POS, pricing, campaign, stock and warehouse management in the cloud.
  • Episerver Commerce for Dynamics 365, enabling rich content and commerce experiences backed by AI-based personalization for enterprise search, product and content recommendations, as well as visual merchandizing, event triggering, and journey analytics.
  • inRiver PIM, enabling perfect omnichannel product information and storytelling with rapid time to market.
  • Avensia Storefront, Turn-key unified commerce solution that connects Episerver and inRiver with Microsoft Dynamics 365 and makes all channels operate under the same business logic. Avensia Storefront enables seamless real-time integration and updates of all systems.

A successful unified commerce strategy requires new approaches to technology in key areas of retailers’ businesses. The Alliance helps retailers navigate the shift towards Unified Commerce and takes away the headache of having to choose compatible systems.
Retail and digital marketing functionality can be put on top of current ERP. The Alliance enables brands to navigate quickly and with agility towards increased margin, revenue and brand value.

The Unified Commerce Alliance already has several joint customers and together, the four companies have thousands of clients. The Alliance is founded to help retailers and branded manufacturers with digital transformation and provide them with the capabilities they need to win the retail race.

An example of customer success is the Irish retailer Eason who implemented unified commerce in less than 5 months, after launch they enjoyed a 75% increase of revenue year on year.

The Alliance already has partners on all continents with the experience to deliver global rollouts.


About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

About Episerver
Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.

About Avensia Storefront
Avensia Storefront is a 100% cloud-compatible turn-key unified commerce solution that connects Episerver with Microsoft Dynamics to help retailers build a thriving commerce business. By making all channels operate under the same business logic, Avensia Storefront enables real-time communication between Microsoft Dynamics end-to-end omnichannel retail system and Episerver’s Digital Experience Cloud. Founded in 1998, Avensia has offices in the US, Sweden, Denmark, Norway and the Philippines.

About inRiver
Founded in 2007, inRiver is the market leader for simplifying Product Information Management (PIM) for B2C and B2B multi-channel commerce companies. Our powerful inRiver Product Marketing Cloud radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 900 brands around the world rely on inRiver’s Product Marketing Cloud for efficiently controlling the product flow for their globally recognized brands.


For more information contact:

​Marcus Gullberg​, Director of Business Development at​ Microsoft Western Europe​


EPI Server​
​Karen Chastain, Director, Strategic Alliances and Partners


Avensia Storefront
Jörgen Bertilsson​, Executive Vice President

InRiver PIM​
Jesper Larsen​, Partner Director​